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June 2016, Volume 4, Number 3

Streaming analytics lets you view the past to see the future

"Those who cannot remember the past are condemned to repeat it." Though written more than a century ago by Spanish essayist and philosopher George Santayana, the aphorism is an apt fit for today's rapidly evolving technology of cloud-based streaming analytics. Think of cloud-based streaming analytics as split into four varieties: knowing what occurred, understanding why it happened, looking ahead to what might take place and, ultimately, determining how to influence future occurrences. Those four analytics flavors -- descriptive, diagnostic, predictive and prescriptive, respectively -- are progressively more difficult to implement and use, but return an array of bountiful business benefits. To start on streaming analytics, it's necessary to decide what data to use. As the volumes of data multiply, collecting, storing and filtering them becomes more difficult. Last October, IDC reiterated previously published research in which it predicted the amount of data created annually would grow from 4.4 zettabytes worldwide in 2013 to a ...

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