Capgemini Senior Vice President Subir Dutt sees the reach of the term "digital transformation" continually expanding.
A digital business used to be one that used digital rather than analog technologies, mostly for communication. Next came the social, mobile, analytics and cloud requirement. Today, digital transformation calls for enabling whole organizations to use digital technology to improve customer service. Achieving this massive organizational change calls for a new type of company, one which some call a "digital master."
Dutt described the evolution of digital transformation and the competitive advantages of embracing it, as well as the role of a digital master, in this video shot at JavaOne 2015, a part of the Oracle OpenWorld (OOW) 2015 conference, in San Francisco recently. In an OOW session, Dutt described how to use a hybrid strategy to achieve digital transformation.
Building a digital enterprise calls for digital mastery, which involves creating new business models that quickly respond to internal and external change, Dutt said. Capgemini's digital strategy research shows that digital masters gain 9% or more revenue from their physical assets alone and are generally 26% more profitable than their competitors.
To succeed in digital transformation, CIOs and other business leaders must throw out the old IT cost center management style, Dutt said. Instead, they must focus on using digital technologies and new operational processes and infrastructures to improve the customer experience, handle governance and more. Check out this video for more of Dutt's advice on building a digital enterprise.
Becoming a digital master
Taking on the challenge of digital transformation
Digital transformation begins at engagement systems