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Remember messaging in digital transformation projects
This article is part of the Business Information issue of December 2017, Vol. 5, No. 6
Is texting a digital transformation technology? Yes, indeed, according to the majority of 502 IT managers surveyed about using cloud-based communications in consumer-facing applications or websites. Cloud communications technologies, including text messaging and voice over IP, give application developers a low-overhead means to add real-time communication to web and mobile apps, according to an August 2017 Lawless Research survey, sponsored by communications platform as a service, or CPaaS, provider TeleSign: A whopping 99% of respondents' companies are doing digital transformation projects, but only 29% have reached advanced stages. Of those, 18% are planning or starting projects; 52% have completed projects in some areas and 26% in most areas. Just 3% have completed projects and are now digital-first companies. It's interesting to note that, of those digital-first companies responding to the survey, 43% use cloud communications; only 20% of companies in early stages of digital transformation have adopted it. Also of note is ...
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