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AppExchange offers a mix of free and paid apps organized into collections, categories and industry solutions that encompass a variety of fields, including small business, customer service, education, manufacturing and real estate. Launched by Salesforce.com in 2005, the AppExchange website became the first public directory of its kind.
Two popular apps available on Salesforce AppExchange are LinkedIn for Salesforce, which allows users to view LinkedIn profiles alongside account information stored in Salesforce and Outlook Integration for Salesforce, which enables users to view Salesforce data directly in Microsoft Outlook.