The first day of Dreamforce 2012 was the tempest before the storm of announcements and hype that tend to go hand-in-hand with a keynote address.
Laid back and relaxed, Tuesday’s speeches and keynotes were directed more at partners and users than press and analysts. (Editor’s note: It’s difficult to write a story when MC Hammer is on stage at Dreamforce.)
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There was still a lot to learn from yesterday’s sessions, especially during the AppExchange partner keynote. The AppExchange is eventually expected to account for 30% of Salesforce’s business and the message that apps on the exchange need to connect with one another came across clear.
Esteban Kolsky, founder of strategy firm ThinkJar LLC, raised the interesting point on Twitter that Salesforce’s messaging up front is about social enterprise, but that Tuesday’s speech was more about connected enterprise. For his money, he’d rather just have them say collaborative enterprise.
IDC analyst Alys Woodward also took to Twitter, recognizing that the “I” word — which no one at the keynote used — is critical to a connected app vision. That word is integration, and she sees it as crucial along with data architecture.
Aside from the partner keynote, it was a relatively sleepy day. A lot has been made out of the high attendance at this year’s conference, which is ranging from 85-95K depending on what you read. It feels every bit of that on Day 2, but Day 1 did not have the big event feel to it.