Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy.
Workday highlighted its upcoming budgeting and forecasting software at its Workday Rising conference, where vendors selling similar tools -- some partners -- had exhibits.
Understanding the core elements of SPM software will help in its selection, deployment of sales plans, interfaces to other software and developing a strategy to support analysis.
To retrain 14,000 people, the network infrastructure provider borrowed from social media techniques to encourage knowledge sharing and informal learning.
While technically comparable to bare metal cloud offerings from IBM and Rackspace, AWS has a different motivation for offering dedicated hardware.
Amazon quietly made an update to its free AWS cost analysis tool that may be significant enough to give cloud users reason to ditch third-party tools that can cost thousands of dollars.
Managing the gamut of AWS products from end to end requires skilled hands, and IT teams can struggle. Managed service providers apply their cloud knowledge at the behest of the business.
Integrating ERP with outside applications is key to a successful implementation. Here are a few things you should do to ensure success -- and what you'll want to avoid.
Product lifecycle management can be an opaque topic. Here's help understanding exactly what PLM technology is and how it can help your company innovate.
Analysts say tablet use is on the rise in the manufacturing sector. As an illustration, here's a look at how Kawasaki Motors is using mobility to drive operational efficiencies.
Despite the value data scientists can bring to a big data analytics team, not every business requires them. Some are using a mix of technology and culture to avoid the need.
Logi Vision and Logi Info self-service analytics products enable users to perform reporting and dashboarding, scorecarding, search, ad hoc queries, OLAP and data discovery.
Tableau helps users of all technical skill levels quickly analyze, visualize and share data with colleagues so they can make data-driven decisions.
In the brave new world of software testing, usability can be overwhelming. Expert Gerie Owen guides us through asking the right usability testing questions.
A software testing job can be an exciting, rewarding and flexible choice. Expert tester Gerie Owen details what you'll need to do in order to begin.
If your team is struggling to implement Agile principles, it might be time to give DAD a try. Expert Yvette Francino explains how to use this Agile framework.
IBM API Management, in the cloud or on premises, is application integration middleware that allows developers to subscribe to, publish, design, control and secure APIs.
More and more companies are placing emphasis on the idea of 'mobile first.' But what does it mean to take a mobile-first approach to development?
How can you keep better track of your mobile campaigns? In this article, contributor Matthew David examines a number of analytics tools for mobile apps and how to use them effectively.