You can use CRM systems to manage processes in business units other than sales.
While marketers increasingly rely on digital marketing methods, don't overlook direct mail. When used correctly, it can foster customer engagement.
Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?
Mark Hurd cites cloud growth but acknowledges service problems with Taleo recruitment software.
In this fourth article of a seven-part series on buying HR software, two experts suggest which questions to ask before implementing your software.
Zuora's Tyler Sloat shares his CFO strategies for succeeding in the subscription economy.
Amazon is hiring thousands of people, and where it’s hiring offers clues about where the AWS roadmap is headed.
AWS has tools to help manage Internet of Things devices and apps, but PaaS database architectures could better handle IoT's large amounts of data.
Replication across AWS cloud regions is now a checkbox item in the management console, circumventing homegrown and third-party tools.
While the Internet of Things concept emerged from the RFID community, it has since expanded well beyond its origins. But RFID will still play an important role in the growing IoT world.
A demand signal repository can aggregate sales data to help business users make better short-term demand planning decisions. But is a DSR right for your needs?
Companies evaluating manufacturing ERP products have many options. Understand your needs to ensure a vendor can meet your specific requirements.
Many members of the general public, which includes business executives, don't really understand what analytics is all about. It's up to data scientists to educate them.
The adoption of self-service BI and analytics tools continues to grow. But understanding how to support their use is a must -- and that starts with a solid architecture for analytics.
Technologies that support real-time data streaming and analytics aren't for everyone, but they can aid organizations that need to quickly assess large volumes of incoming information.
When testing public APIs, test expert Johanna Rothman recommends testing API functionality, endpoint security and, above all, proper connectivity.
For those of us new to software security testing, it can be an intimidating field of study. Where do the veterans suggest we begin?
Compliance regulations are constantly evolving. Learn about how best to manage software testing practices.
As business process tools gain in popularity, enterprise architects need to evaluate what they know about BPM, BPaaS and iBPM.
Learn about new standards for implementing decision management and why it can impact purchasing BRM standards products.
With the growth of the cloud has come an explosion of BPaaS offerings. Will they help solve business problems?